The Caesars Sportsbook offered in Pennsylvania has long lagged behind the state’s other online sportsbooks in usage despite the gaming goliath’s brand name. But Caesars Entertainment Inc., which is connected to the Keystone State through ownership of Harrah’s Philadelphia, this week revamped its online offering for sports betting and casino games, perhaps hoping the change will attract more success in the highly competitive market.
Customers have a new app to download on iOS or Android and a new desktop site to use for Caesars Sportsbook & Casino. “The launch brings a substantially enhanced, feature-rich version of the Caesars Sportsbook & Casino app to the state with mobile sports betting and casino gaming fit for a Caesar,” the operator announced in a press release Friday.
Earlier in the week, customers logging on to the former Caesars site were made aware it was being disabled. It told them: “Caesars is launching a new app, Caesars Sportsbook & Casino, on August 30th. Per Pennsylvania regulations, a company can have only 1 online sportsbook, so sports betting has been disabled on this Caesars Casino & Sportsbook app on August 29th.”
Caesars touts the new site as an upgrade where customers “can take advantage of additional ways to deposit funds, faster payouts, live scoreboard, and expanded in-play betting options, as well as same-game parlays, new cashout functionality, and more ways to wager with thousands of additional markets.”
The company also highlights the ability of customers using the site to boost their Caesars Rewards points for credit at Caesars properties nationally.
Among the 14 online sportsbooks in Pennsylvania, the $33 million in handle taken by Caesars in the recently completed 2021-22 fiscal year ranked 12th, ahead of only Betfred and Betway, two operators with far less name recognition. Caesars’ revenue performance, meanwhile, was at the bottom, as it was the only site to show a gross revenue loss (-$69,555) and it had an adjusted revenue loss of $1,128,694 after deducting $1,059,040 in promotional credits it gave to customers.