Live! Philadelphia Makes Jaworski A Pitchman For Newest Local Gaming Brand

Former Eagles QB 'Jaws' will be promoting young casino on airwaves and in local appearances
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Live! Casino & Hotel Philadelphia has signed up former Eagles quarterback Ron Jaworski as a spokesman to help promote the new casino located in the city’s Stadium District.

The casino, opened by The Cordish Companies in January, announced in a press release Thursday that Jaworski will make special appearances on its behalf and partner with it on philanthropic activities and community outreach.

“Since Live! opened earlier this year, I’ve continued to be impressed not only by the beautiful facility they’ve created, but by their passion and commitment to the city of Philadelphia,” Jaworski stated in the press release. “They take a family and community approach to everything they do, which matches my own values and commitments in business, so I’m thrilled to be part of the Live! team.”

Jaworski’s 17-year NFL career was highlighted by his time in Philadelphia from 1977-86, when he helped Coach Dick Vermeil lead a resurgent era for the franchise. “Jaws,” as he became known, was acquired in a 1977 trade with the Los Angeles Rams and soon led the Eagles to a series of playoff appearances after the franchise’s long drought. The highlight was winning the NFC Conference championship in 1980, although Philadelphia lost in the Super Bowl to the Oakland Raiders.

Jaworski, now 70, has been known since his NFL retirement for work in business development, broadcasting, and charitable endeavors. His Jaws Youth Playbook focuses on improving the health and wellness of at-risk youth in the Philadelphia area. The announcement said he will be featured soon in TV and radio commercials promoting PlayLive.com, the casino’s iGaming site.

“Ron Jaworski is a Philadelphia legend, and we are honored to officially welcome him as part of the Live! family,” said Joe Billhimer, executive vice president of Cordish Gaming Group. “Jaws has been an active supporter of Live! Philadelphia since the very beginning, so we are excited to further our relationship with him through this partnership.”

Photo: Courtesy of Live! Philadelphia

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