Pennsylvania will be getting an iCasino connected to the Maxim media brand, although the timing is iffy at this point.
Carousel Group, which operates the MaximBet online casino and sportsbook sites under a partnership with Maxim (a brand most famous for helping bring the “lad mag” trend to the U.S.), announced Tuesday that it will be able to enter the Pennsylvania market under an access agreement with Caesars Entertainment, owner of the Harrah’s Philadelphia casino. Carousel Group, which has yet to secure licensing approval from the Pennsylvania Gaming Control Board, gave no indication of when it intended to begin operations in the state, which currently has 17 iCasinos.
“Given [that] we just received access, we will determine future timing soon,” said Doug Terfehr, vice president of brand marketing and communications for the company, which is seeking to increase its footprint across the U.S. in digital gaming.
The MaximBet sportsbook launched this month in Colorado, with Carousel Group working on future plans to do so in Iowa, Indiana, New Jersey, and Arizona, among other states. Its Pennsylvania announcement included no mention of a sportsbook, however, as Caesars already operates its own online sportsbook in the state.
Waiting on brick and mortar, Ohio legislature
Under Pennsylvania’s rules, casinos are limited to one sportsbook per licensed property. But they can enter into partnerships with as many iCasino operators as they want, in order to enable their access to the state through multiple skins per casino license.
“We will explore sports betting opportunities in the state as well,” Terfehr told Penn Bets by email, although it is uncertain what casino at this point would enable Carousel Group to do so, as digital sportsbooks must be tethered to a brick-and-mortar operator.
The operator’s announcement also indicated that its sportsbook will have market access in Ohio — without specifying if that is also by arrangement with Caesars — if and when the state legalizes online sports betting. The gambling expansion topic is expected to be a major focus of the fall legislative session.