Home Turf Advantage: Will Turf Club’s Proximity To Philly Stadiums Propel Its Sports Betting?

The South Philadelphia Turf Club's new sportsbook wasn't attracting much 76ers betting traffic on Monday, but business should pick up soon.
south philadelphia turf club at night

About an hour before tipoff of the 76ers-Rockets game on Monday night, a young man at the South Philadelphia Turf Club pulled his phone out of his pocket and made a call. “You know,” he told the person on the other line, “you can make sports bets at the Turf Club now.”

Based on the sparse crowd at the Turf Club from about 6:30 p.m. until shortly before the Sixers took the court just a few city blocks away at the Wells Fargo Center, that horse player and his buddy on the other end of the phone weren’t alone in being slow to get the memo. The Turf Club officially opened its sportsbook last Thursday, Jan. 17, following the standard two-day soft launch, becoming the fifth legal brick-and-mortar sports betting venue in Pennsylvania. Getting the word out will be a gradual process.

Monday night also didn’t feature ideal conditions for the bet-live-watch-live combo in South Philly, given that the temperature had dropped to 15 degrees (before factoring in the brutal wind chill) by game time. Walking just under a mile from the Turf Club to the arena was nobody’s idea of a comfortable stroll.

So take Monday’s anecdotal evidence of light sports betting traffic at the Turf Club with the proverbial grain of salt. Certainly, the ingredients are there for it to become a sports wagering destination.

Bettor up?

“Especially when the Phillies are playing and it’s nice out and it’s a nicer walk, I think it’ll do well,” Mario Machi of Ardmore, Pennsylvania, told Penn Bets on Monday. Machi had tickets to the Sixers game, and he was thinking of stopping by SugarHouse Casino to place a few bets before the game, but instead decided to check out the newly opened Parx Race and Sports Book at the Turf Club.

“They’ve done a nice job in here,” Machi added. “I was in this place a couple times when it was just a horse place, and I didn’t always want to come back in here. They’ve made it look better. I think if they do a nice job on promotions here, to get people to have a couple beers before you go to the game or something, it should be successful. It’s a big space, you have every game on, you can’t beat it.”

The space is indeed enormous, with seats and tables everywhere and TVs on every wall. Greenwood Gaming, the parent company of both the Turf Club and Parx Casino, which opened its sportsbook two weeks ago, put about $1 million into renovations, including installing nine Kambi betting kiosks.

south philadelphia turf club employees
South Philly Turf Club employees gather at one of the betting counters on Monday night

Taking advantage of the tech

Machi did his betting at one of the kiosks rather than walking up to one of the seven windows labeled “sports betting.” He made both a Sixers moneyline bet (they won 121-93) and a bet on James Harden to score under 40.5 points (another winner, as the reigning MVP tallied 37 before sitting out the fourth quarter of the blowout).

“I didn’t love a ton of bets on the game tonight,” he said, “but I had to put a little something on it, since I’m going.”

Since mobile sports betting went live in New Jersey last summer, Machi has played on both the DraftKings app and the PlaySugarHouse app when traveling across the state line for work. Even though online betting isn’t available in Pennsylvania yet, Machi, a frequent daily fantasy sports player, took advantage of the mobile technology that is available before putting money into the machines at the Turf Club.

“I was just looking on the Parx website before I came over here,” Machi said, “because you can check the odds and plan your bets out, which is nice.” Machi was referring to Parx’s “bet slip builder” app, which allows bettors to do everything online except place the actual wager.

Alternatives to offshore

76ers season ticket holder John Flaherty of Drexel Hill, Pennsylvania, also placed a couple of winning bets — on the home team to cover in the first half and at the end of the game — before heading to the arena.

“Most likely, I’ll stop here before every home game,” said Flaherty, who describes himself as a frequent sports bettor. He’s used offshore betting sites in the past, but says that will stop now that he can bet legally in his home state, knowing that the operation is regulated and his money is secure.

And he’s especially looking forward to online sports betting coming to PA. “Once I can bet on my phone,” he said, “I’m more likely to do it sitting in my seat at the game than coming [to the Turf Club].”

south philadelphia turf club entrance
The entrance to the Turf Club, where an escalator leads up to the betting area

More a ripple than a splash

Monday night’s game was the second Sixers home game since the official opening of the sportsbook (and third since the soft launch). The NHL’s Flyers, who play in the same arena, had one home game after the soft launch, last Wednesday.

Chris Filoon, a manager at the Turf Club, confirmed what our eyes told us on Monday night: that the combination of sports betting and home games hasn’t caused a huge spike in business yet.

“It’s picking up a little every day, as people are starting to find out that we have sports betting here,” Filoon told Penn Bets. “I’ve seen some people come in wearing Flyers gear. And we got a nice little crowd for the football games on Sunday.

“But overall, it hasn’t been that different than before we started sports betting. The cold weather and the rain have had a lot to do with it. That puts a damper on things. But I expect it to keep picking up.”

Even closer to the Turf Club than the Wells Fargo Center are Lincoln Financial Field, where the Eagles play, and Citizens Bank Park, home of the Phillies.

“We’re really right here in the hub of where the sports activity in Philadelphia takes place,” Greenwood Gaming Chief Marketing Officer Marc Oppenheimer said last week at the grand opening.

For now, you’ll hear more people screaming for their horses than hollering when a three-pointer goes through the net. But that’s partially a symptom of the season.

From a “location, location, location” perspective, it seems almost impossible for sports betting at the Turf Club to fail. They just need the word to spread — and the sun to come out.


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