Pennsylvania’s highest-grossing gambling venue Parx Casino launched one of the first physical sportsbooks in PA, with side operation also open at the South Philadelphia Turf Club and Valley Forge Turf Club, ahead of the new online venture.
Parx Casino didn’t start as the biggest fan of online gaming or sports betting, but that doesn’t mean it won’t be heavily involved in both. The casino quickly moved to secure online and real-world licenses, and held a soft-opening for their temporary sportsbook facility on January 8 (and an official opening on January 10).
Parx has teamed up with software provider GAN to power its sports products and online casino, and GAN has linked up with sports software makers SBTech and Kambi to round out its suite.
Parx manage to follow SugarHouse as the second operator in PA’s online market, with a soft opening on June 24, 2019 and an official full launch on June 27.
Overview Online launch Launched June 27, 2019
Online partners GAN/Kambi
License Approved Oct. 2018
Land-based book Launched January 10, 2019
Parx sportsbook welcome packages
One of the most enticing promotions offered by online sportsbooks (and online casinos) are welcome bonuses. These can come in several flavors:
- Deposit match bonuses: The book matches your deposit by a certain percentage up to a maximum amount.
- No deposit bonuses: The house gives players a small amount of real money to make bets with, simply for creating an account. No deposit is needed, but to cash out the patron must satisfy a wager requirement.
- Free bets: The book gives players credit to make a free bet, or a series of free bets. Usually gamblers may only keep the winnings produced from these bets, not the original credit.
Parx has decided at launch to offer a $10 free bet with no deposit required and the opportunity for an up to $250 protected free bet (essentially a do-over if you lose that one).
What advantages does Parx have in the sportsbook market
- Brand recognition/marketing: Parx is the casino market leader in PA, generating upwards of $566 million in slots and table game revenue last year. When Pennsylvania sports betting comes to town, the company will be able to rely on its strong brand name, and at the same time have the ability to outspend smaller casinos when it comes to running ads and promos.
- Experienced executive team: Parx’s parent company was founded by a team of former UK sportsbook executives, giving it an advantage over other PA operators who might not have much experience with the vertical.
- Integrated platform: Since Parx has chosen GAN to power not only its online casino, but also it sportsbook, players will likely enjoy a seamless experience when switching between the casino and the book, especially if both sites share a unified player wallet.
- Non-competitive early market: While not the first casino to open sportsbook, Parx managed to start taking land-based bets while most of the other operators are still in prep mode. The greater Philadelphia area had only SugarHouse as a major competitor at launch, and now that the site is online it still only has SugarHouse (and it’s identical twin BetRivers) to contend with.
Land-based sportsbook at Parx Casino
In its presentation to PGCB officials, Parx laid out its vision for both its temporary and land-based sportsbooks. By law, PA casinos are permitted to open temporary books, which will allow them to get up and running quickly as soon as they get the green light from regulators.
Parx wasn’t waiting around, though, and already began building its permanent facility. Unfortunately, those plans are still under wraps, so we don’t yet have much information on what the finished product will look like.
The temporary book is another story. The casino erected a temporary sports area, located in Parx’s 360 Lounge. It tides eager customers over with the following amenities:
- Seven betting windows
- 12 self-service kiosks
- 30 additional kiosks placed throughout the casino
- Multiple large flat screen TVs for comfortable viewing of sporting events
Parx opened this temporary facility in January, and plans to unveil its permanent offering in 2019.
The South Philadelphia Turf Club also now has a land-based book, but it is a secondary focus of its parent company. The off-track parlor is benefiting from $1 million in renovations, upgrading to sport seven betting windows and 13 self-serve kiosks. Lastly, the lower bound of the age limit has been increased from 18 to 21 to satisfy gambling regulators. Valley Forge Turf Club later followed, though has since been rebranded as Oaks Race & Sportsbook.
Like Parx’s online ventures, the property’s retail sportsbook operations are powered by GAN and Kambi.
Online/mobile sports betting with Parx
Online sportsbook features
Parx Casino has launching a mobile sports betting product and an online betting website. Mobile betting is temporarily only available on Android devices, though an iOS option should become possible once new Apple rules are sorted out.
The casino originally specified many details about its planned sports betting website, and the operator has made their ambitions very clear. Parx first built extra two online sites ahead of their true sportsbook, a free-to-play sports site and Betslip Builder – a Kambi online tool to facilitate betting at their physical book (and get gamblers prepared for their future interface).
Together with Kambi and GAN, Parx has managed to create one of Pennsylvania’s first working online betting sites, with a full array of betting options (although it could possibly use visual color scheme with a little less contrast).
Most of the usual deposit and withdrawal options should ultimately be available at Parx Online Sportsbook, but for now it offers:
- Credit/debit cards
- Parx prepaid cards
- Cash at the Parx casino cage
Game selection at Parx Online Sportsbook
With the powerful GAN/Kambi/SBTech software integration, we sincerely doubt that gamblers will be left wanting in terms of gambling markets. It’s hard to know exactly how deep down the rabbit hole Parx will eventually go regarding sports verticals, but for now you can count on:
- Football (college and NFL)
Possible types of wagers
- In-play bets
- Cash out options
- And all standard wagers on point spreads, moneylines, and over/unders.
Operators can get creative with promotions, offering many other ways for players who already hold accounts to get ahead. Be on the lookout for promos like discounted juice, Odds Boosts and cash refunds.
How did Parx arrive at sports betting
Parx was the first PA casino to plunk down the eight-figure fee to offer online gambling, the second to buy a PA sports betting license and the fourth to purchase a satellite casino – all at a total cost of $28,111,000.
But while the property has been spending money vigorously on the state’s newly-opened gambling verticals, it wasn’t always a fan of the law that made it all possible.
Back when PA was stuck in hearing hell, with lawmakers discussing the merits of online gambling ad nauseum, Parx Chairman Bob Green told the press that he was skeptical of the role Parx would play if iGaming was regulated in the state.
Once the vertical was legalized, along with sports betting, DFS and satellite casinos last October, the company continued to voice reservations about how it would all be implemented, specifically in regards to the number of sites or “skins” that would be allowed under a license.
Parx argued that skins would erode PA casino brands, and create an environment in which competing would be difficult. Ultimately, Parx’s proposal to limit skins to one per casino licensee fell on (mostly) deaf ears. In fact, the PGCB announced it would allow for unlimited skins — but with a restriction. The Board’s position was that online casino skins must be hosted as a subdomain of the main licensee and must prominently feature its host’s branding.
Either way, Parx was in, buying up the first PA online casino package license for $10 million in July.
The property had a little more luck in its fight against skins when it came to sports betting. Again, it lobbied the PGCB to restrict the vehicle, but this time it got a better result. In temporary regulations released soon after, the Board declared that physical sportsbook licensees could host just one skin each.
Parx applied for a sports betting license on August 27, 10 days after Penn National became the first PA slot licensee to do so. At the same time, the Greenwood Gaming-owned casino submitted a request to host sports wagering at one of its off-track horse wagering facilities, the South Philadelphia Turf Club.
During a meeting of the Pennsylvania Gaming Control Board (PGCB) last October 3, the applications of both Parx and the Turf Club were approved, allowing them to continue the process of working towards opening up physical and online sportsbooks in Pennsylvania.
Parx was then one of the first operators in the state to launch its physical sportsbook operations in January of 2019.
Parx sportsbook outlook
Parx may have been hesitant to get involved with expanded gambling, but now that the post-PASPA era has arrived, it’s not going to be left behind. Also, while GAN has experience running sites in other markets (such as Betfair in NJ) it is wise they have called on SBTech and Kambi to help ensure the product quality.
In January, without even being open for the full month, Parx’s physical location led the market in revenue with over $1.1 million. Total handle was $5.4 million, third place behind SugarHouse and Rivers. Proportionately impressive numbers are expected from its new online option.
We expect Parx to be a big player in the PA sportsbook universe, thanks to both its notable physical books and its full-featured desktop website and mobile app.
And while Parx may not be located as close to the state’s sports epicenter as competitor SugarHouse, or the upcoming Live! Casino, you can be sure that the Commonwealth’s casino market-leader will do what it takes to maintain its position.
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